Watch the reel: instagram.com/reel/DaNvwIuIFDf
The brand
Logitech competes in a saturated consumer-hardware market where audiences scroll straight past product-first ads. The goal wasn't a spec sheet. It was putting a Logitech speaker in front of a young, majority-male tech audience in a moment that felt real, not sponsored.
The challenge
Hardware demos are easy to skip. Logitech needed the product to live inside content people actually watch, integrated into a creator's own world rather than bolted on as an ad unit.
The approach
ScoutBerry matched Logitech with Luca Iardella, an Italian lifestyle creator whose audience skews roughly 75% male, the exact demographic for Logitech's audio hardware.
The deliverable: one entertainment reel with a native Logitech speaker integration, plus a 3-story sequence carrying a trackable discount funnel.
The reel: reach and retention
109,626
Views, 93.4% from non-followers. Reach almost entirely to a new audience.
79,280
Accounts reached from a single organic reel.
28%
Skip rate vs the creator's 41.6% norm. Held attention well above his own baseline.
24s
Average watch time on a 58-second video.
~75% M
Male audience skew. A defined, sellable demographic for hardware.
2,411
Likes, saves and reshares combined, on a native brand integration.
The stories: conversion layer
The 3-story sequence carried the product further down the funnel. It featured the Logitech speaker directly, ran an engagement poll to pull viewers in, and included a trackable discount code (LUCA15) alongside a link sticker driving direct clicks.
This is where broad awareness became measurable, attributable action.
The signal that matters
The reel wasn't a product ad. It was entertainment with Logitech inside it, and it held attention better than the creator's typical content while reaching ~80K mostly-new accounts. The stories then converted that attention into trackable action through a discount code and link.
Reel for reach, stories for action. One creator, one integration, a full funnel.
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Metrics from Instagram insights. Single reel plus 3-story sequence, posted June 2026. Audience skew from story-level data.